If you are getting a new website or redesigning your existing website, you really need seo to get the necessary boost to perform well. Most websites are built keeping seo in mind because it is plays a vital part in the success of a website. The idea is to be on top of the search results of Google as it is the most widely used search engine. What Google strives to do is provide the most relevant and correct search results to their users. Earlier this year Google introduced Panda algorithm as part of the company’s continual pursuit of that goal. For anyone of you who are unaware, the Google Panda update reportedly affected the rankings of almost 12% of all search results more than any other update before.
Panda changed the whole way the rankings were defined. There have been several updates of this and changed the whole way websites were ranked. Best quality sites with unique and fresh content started to rise to the top while the other toppled. So your site needs to be optimized with Google Panda in order to reach the apex of the search results. Another algorithm, Googlebot is starting to view websites more and more like humans. Thus the design of a site is going to start playing a much larger role in how it’s ranked more than ever before. Panda takes several aspects of a website into consideration, such as, amount of time spent on the website, bounce backs, number of web page visits, response time of the page and conversion rates. These aspects give you an idea as to how good a website is in keeping visitors engaged.
The next thing is very important is the content. The content that you post should be unique and fresh. Only fresh and unique content can drive you to the top with Google Panda. The content has to be original and true in all aspects. Now avoid too many ads on your website otherwise that can be a downside to loose rankings. Each page of your website should not have any duplicate content. Have your own unique Meta title attributes. Next high quality coding, the code quality also determines your ranking. So have the best codes for your website and be in the league. Use the W3C Markup Validation Service to ensure your HTML complies with W3C standards. If your website is not tended to regularly, you can end up having a lot more web pages all over the internet. This is something that you need to avoid. Poor quality affects your ranking. Panda is stricter and more user oriented. So play by the rules and use good ethics. If your website is not following the rules, you can be banned or penalized. So optimize according to Panda and see your ranking soar.
Author Bio: Samuel has many years of experience in the field of Search Engine Optimization and has been working with a company that specializes in SEO Services India. He has written various articles on seo and other related topics.
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